The 2011 Winner

Tomi Otee
Project led by Thomas Ferré

www.tomiotee.com

The winning project for the 2011 edition of the Award was submitted by Thomas Ferré, a 31 years old French and the founder of Tomi Otee, a golf apparel brand currently sold in the USA and Korea.

Thomas Ferré and his team developed a unique shirt that stands out in design and function. The exclusive tee pocket is elegantly inserted onto the shirt sleeve to allow you to store your tees rather than drill holes in your pants pocket.

Tomi Otee is also a brand focused on responsibility, first towards the children, having creating the “TEE for TWO” program to directly tying their customers to the charities they support: for every golf shirt sold online, they will donate a shirt to their partner charities. The brand also focuses on environmental responsibility using certified organic cotton and certified sustainable bamboo.

Thomas Ferré added that the $10,000 from the award will help support their sales efforts and generate new accounts in the New York metro area and beyond.

Commenting on the award application process, Thomas stressed how critical this business plan is:" I pushed it off for a while because I was too focused on setting up everything, but the benefits of having written the strategy have clearly allowed me to have a much more rigorous and thorough approach on all the variables that my business is involved in. Writing the business plan made me feel like I had already won something out of the application process."

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